constraint.

‘2 not 3‘ - Simon Sinek

What music subscription service do you use?

Today, we have instant access to every song in the world—right at our fingertips. With these unprecedented choices, I’ve found something unexpected happening…

Now that I can choose all, I really don’t want to choose any.

Value seems infinitely diffused.

I think the same happens in life and leadership.

It seems, when we want to increase value, we add more. BOGO anyone?

What if the way to increase value is a game of subtraction?

The story goes; the shoe salesman only brought 2 pairs for consideration at any given time. Before bringing another pair out, he asked which pair the customer wanted to remove from consideration. As a result, he sold a lot more shoes. Seems he knew something about how people make decisions.

Truth is… it’s a lot easier with a focused less than a paralyzing more.

In your company, non-profit or church:

How many messages, products, or services do your customers need to choose between to buy, contribute or engage?

Is the amount of messages, products or services helping or hurting?

What items need more focused energy?

What items need to see a sunset?