Have you ever?

Been wide awake between 2–3am. Mind racing. Unable to fall back asleep… for months on end?

If so, you're not alone.

• 56% of leaders reported burnout in 2024

• 73% of C-level executives work without sufficient rest.

• 72% of entrepreneurs experience divorce, compared to 50% in the general population.

• Common symptoms include insomnia, chronic fatigue, gut issues, emotional numbness, and irritability.

• 26% of executives show signs of clinical depression

And yet… we’re learners. We soak up leadership content, strategies, books, podcasts, and leadership wisdom.

So why do we have this experience?

What’s Really Going On?

I’d submit this:

People don’t burn out doing the work they love.

They burn out doing too much of the work they don’t.

Think about your week. How much of your time is spent doing the work that lights you up? The reason you got into this in the first place?

And how much is spent…

• Navigating organizational confusion

• Getting derailed by the unexpected

• Battling silos

• Unclogging bottlenecks

• Leading through ambiguity

• Dealing with seemingly irrelevant issues

What would it look like to fill more of your time with the work you love and less of what you don’t?

So you can get back to the work that matters.

My Story

I’ve been there.

For years, I woke up between 2–3am and couldn’t fall back asleep. Fatigued. Depleted. Running on fumes.

I saw family doctors, functional doctors. Took tests. Tried supplements. Minimal results.

I couldn’t digest food so I ate sweet potatoes and chicken for lunch and dinner for nearly a decade. It was literally the only thing I could digest.

I kept working harder, but was becoming less productive. I followed the tools and advice of wise leaders. Still, something was missing.

I needed a system to get healthy—personally.

And I needed a system to get healthy—organizationally.

Now?

I sleep through the night. I’ve seen the other side. And I know it’s possible.

What You Can Expect

This process won’t fix everything overnight. But it will give you a roadmap. Tools. Clarity. And a path toward a better future.

Your organization will perform better. You’ll see the results you long for. And you’ll spend more time doing what you love.

In time, you might even sleep through the night and wake up ready to get after it again.

More of what you love. Less of what you don’t.

Get back to your work that matters so you can make a greater difference in the world.

About Rich Nibbe

Bringing over 20 years of executive leadership experience, specializing in strategic facilitation, change management, and organizational health. He’s served as Executive Pastor at some of the nation’s largest and fastest-growing churches, and consults with mission-driven nonprofits and values-based businesses across the country.

His approach is built on proven methods, including:

• Paterson™ Processes

• Korn Ferry Leadership Architect™

• Predictive Index

• Ronald Heifetz’s Adaptive Leadership Frameworks

These tools help organizations navigate complexity, align teams, and focus on what matters so leaders can get back to making a greater difference.

A Bit More Personally…

Rich has been happily married to his wife, Ash, for 20 years. Together, they have two sons, Solomon and Abraham. He’s an avid road cyclist, riding 10,000 km a year. But in their home, the true star is their beloved German Shepherd, Nala.

Rich grew up in Southern California and has lived in South Korea, Colorado, and Michigan before settling in Phoenix, Arizona.